The Beaufortain Dairy Cooperative has chosen to create the brand Terres du Beaufortain in order to unify the identity of its stores and enhance their visibility to the public.
This brand aims to clearly represent the products, the territory, and the expertise of the cooperative.
Where Coopérative laitière du Beaufortain describes a structure, Terres du Beaufortain expresses an identity, an origin, and a promise, deeply rooted in a unique and recognized high alpine mountain territory.
High mountain lands, vibrant and maintained
The lands of Beaufortain are high mountain lands.
High-altitude pastures, a demanding alpine climate, steep slopes.
But these lands are above all human.
They are worked, maintained, and passed down by women and men committed to demanding mountain agriculture.
They express authenticity, rootedness, and the inseparable link between a territory, a product, and human commitment.
Each wheel of Beaufort is the result of this direct relationship between the mountain and those who care for it.
Beaufortain, cradle of Beaufort AOP
The Beaufortain is a valley in Savoie located between 1,000 and 2,700 meters in altitude.
It is the historical cradle of Beaufort.
Here, milk is produced in the mountains, then transformed into Beaufort AOP by the cooperative, right in the heart of the territory that gave it its name.
Beaufort is not just a cheese: it is inseparable from its village and its valley.
Pierra Menta, symbol of the spirit of Beaufortain
An emblematic peak of Beaufortain, the Pierra Menta overlooks the valley. It symbolizes the mountain, effort, and demand.
Values that can be found in the Beaufort itself:
a cheese that is both powerful and delicate, requiring time, rigor, and precise know-how, from life in the alpine pastures to aging.
A collective and cooperative know-how
Behind every Beaufort, there is collective work.
Producers, cheesemakers, and affineurs, united within a cooperative.
This model is based on a simple and strong principle: one person = one vote.
A functioning based on commitment, solidarity, and responsibility, to preserve both the profession, the territory, and the quality of the cheese.
Terres du Beaufortain, producers of Beaufort
Behind the name Terres du Beaufortain, there is a simple and clear promise:
Beaufort AOP, produced and sold by its producers.